AW24 German traditional label Marc Cain From playful takes on tailoring to elegant outerwear, a smattering of sparkle and head-to-toe colour blocking. Green is set to be the colour of the AW24 season, Each and every look that took to the catwalk was designed to be styled in multiple ways, emphasising the idea of the modern woman who is often too busy to change from her day outfit to her nighttime ensemble. Pastel pinks and baby blues made an entrance in the form of oversized knitted sweaters, fluffy socks and matching two-piece suits. 

In the HIGH autumn-winter 2024 collection, the idea of the frontier is realised through garments that combine historical influences and modernity. Patterns inspired by everyday life, such as domestic textile motifs, are given new life through bold cuts and the skilful use of technical fabrics.

Black dominates the colour palette, along with dark blue, military green and burgundy, and combines with details that evoke a puritanical yet revolutionary aesthetic.

In this dialogue between past and future, each piece becomes a story of light, shadow and discovery, embodying an idea of beauty that defies convention.

The Spring Summer 2025 Campaign captures the JOSEPH woman as she falls in step with city rhythms.

An urban landscape – geometric paving, graphic street markings, glassy reflections and concrete curves – sets the tone for sculptural silhouettes, defined with sharp pleats and minimalist detailing.

Striding into the light of spring, a modern uniform of Nappa leather, lightweight tailoring and airy natural fabrics brings fresh energy. Fluid bi-colour knits evoke feminine allure while flowing silk habotai softens the city’s hard edges – and hints at warmer days to come.