Max Mara believes any woman can be remarkable, no matter who they are, how they live, what they have accomplished. Here, Max Mara conveys the essence of individuality – that every woman has the capacity to make her mark. Since 1951 Max Mara has been the “epitome of Italian quality and craftsmanship”. Max Mara Weekend began as a “lifestyle” line to meet the Max Mara woman’s needs for casual and informal wear even in their free time. "Chic and free” are the keywords that best represent the spirit and identity of Max Mara Weekend. It is sophisticated, relaxed and empowering approach to casual wear. Since 1951 Max Mara has been the “epitome of Italian quality and craftsmanship”. Mara Studio is described as feminine and scrupulously up-to-date.